Month: May 2018

Your Best Tool For Entrepreneurship

To get a successful venture, you do not have to choose the best dentist in Tijuana or the best chef in the world, to be successful, you have to understand the terrain, the possible options and be clear, what are our specific objectives.

One of the most valuable tools for an entrepreneur in marketing, the simplest definition of Marketing is: the way of doing business based on satisfying the needs of customers. This means that our products or services have to solve problems of form, so that people or companies are available to pay any amount of money for it.

Since you have the product, you have to find who needs it, that is, what is the size of the market that has the problem, how is it solving today and if you are willing to pay for the solution you offer, and the time after investigating everything That tells you that your idea is so small changes something. But you also have to be careful when applying innovation research, which is what you like the most, the things you do not like, people did not even imagine they would need.

Another relevant issue in the ventures is to get investors to help you finance your project, this is not as easy as borrowing from your dad, you have to clearly communicate your business idea and convince them that your project has potential. To do this you must prepare yourself very well to give a clear, concise presentation, with backup information and to handle the language of the business and the client.

With good backup information we can try several business models to find the one that best fits the case. Marketing again provides the framework to work on: the value proposition, market segmentation, distribution channels, business partners, prices, among other points that make up the business model.

Companies And New Generations

The priority for the marketing strategies of any company must be to understand the needs, aspirations and behavior of the new generations, especially those that are cataloged as Post-Millennials or Centennials. To conquer them, companies must generate consumer circuits that are better connected, less intrusive and with a more intelligent and measured approach that discourages the client from blocking their advertisements.

As well as new brands of clothing like short formal dresses will have to develop creative content that appeals to the imagination and the emotions of the consumer of Generation Z if they want to be part of the lifestyle of this group. Currently, there are more than 2,000 million “Centennials”; approximately 27% of the world population was born between 1997 and 2011.

But Generation Z will not only change the communication of brands with their consumers, but also expect them to show some transparency and authenticity in their way of communicating through digital media. As it is well known if we want successful strategies, it is essential that we invest in digital platforms that allow consumers to communicate and have a shared experience with the brand, as Generation Z wants to know the behind the scenes, put a face on the brand, they want have access to everything, try it and help create.

To do this, brands must be more open, share their stories and goals, and give details of their production process so that Generation Z determines if it identifies with their values.

We know that each generation is different and each has its challenges, but that is why we have to inform ourselves and try to understand them, especially Generation Z is very different from its predecessors in terms of consumer. They are many and very mobile, their way of looking at life is fast, since a news story that happened two days ago is already a thing of the past, and they also grew during a global financial crisis. They will also be very demanding with the brands that want to earn a place in their lives in how sustainable they are, since they had to live in a world polluted mostly by previous generations, they are increasingly interested in caring for the environment .